What a critique looks like
Made-up example64/ 100
Fix, then postA clean product shot with a strong colour palette, held back by a hand that changes shape and a slow first second.
- Consistency between frames7 / 10
- Physics and hands4 / 10
- Glitches and text6 / 10
- Brand fit8 / 10
- First seconds5 / 10
- Fit for the platform9 / 10
What to fix
High · Frame 3
The hand holding the bottle has six fingers
The grip changes between frames 2 and 4, and in frame 3 an extra finger shows on the label side.
Fix: Regenerate this shot with the hand out of frame, or cut to the close-up from frame 5.
Medium · Frame 5
The label text is garbled
The letters on the bottle do not form real words, which reads as fake on a product ad.
Fix: Add the real label as an overlay in your editor.
Low · Frame 1
The first second shows an empty table
The product only enters in frame 2, so viewers may scroll past before they see it.
Fix: Start on the bottle and trim the empty opening.
Before you post
- Replace or cut the shot with the hand
- Overlay the real label text
- Open on the product in the first second
An invented example for illustration. Your critique is written for your own videos.
What the critique checks
- Warped hands, faces and objects that change between frames
- Garbled on-screen text, logos and captions
- Whether the first second shows something clear
- Brand colours and style against your notes
- Your videos are opened in this browser. The free check never leaves your device.
- When you use a critique, only eight reduced still frames of that video, plus your optional notes and reference image, are sent to the AI. Never the video file.
- We store nothing: no copy of your frames, notes or critique. Our AI provider may keep what it receives for a limited time, only to detect misuse.
Add your videos
Do not add videos that show other people’s personal data or confidential material, such as documents, screens or number plates, unless you are allowed to share them. The critique never tries to recognise who anyone is.
You are responsible for what you add: use only videos you made or have the right to use. The critique is about the video, not the people in it: do not use it to judge or choose people.
Optional: tell the critic about your videos
These notes apply to every video you send now.
One brand reference image
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Free check or AI critique: what does paying add?
The free check measures the file on your device. The AI critique looks at what is in the picture and tells you what to fix before you post.
What the AI critique gives you
- An overall score and a clear call: ready to post, fix first, or hold back.
- Six scores, from consistency between frames and hands to the first seconds and brand fit.
- Each problem with the frame it shows in and how to fix it.
- A pre-post checklist you can keep, share and print.
- Your videos stay with you: only eight reduced still frames per video, plus your optional notes and reference image, are sent.
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